What is the stations focus?
The remit of the radio station is to provide distinctive mixed music and speech. They want to offer entertaining music and speech based content such as news, current affairs, documentaries etc. It is trying to entertain the target audience (30 +) Who are the target audience? The target audience are people over the age of 30 both male and female. What does the station do to appeal to this audience? It appeals to the target by playing music that appeals to the audience, such as classic hit songs from when the audience was young; music they would be able to recognise and current hits that the audience would recognise such as artists like Justin Bieber. It also plays some Indie music, so it would target a niche audience that like listening to the kind of music. They also appeal to the audience by the presenters on Radio 2, they use presenters that are similar and close to the audiences age. The official website also appeals to the audience, as it is easy to navigate through, they also have little clips that the audience can watch, such as musicians playing their songs live. The website also shows events that are related to the radio station such as Children in Need, events that would appeal to the target audience. Radio 2 also have little news bits in between music, this appeals to the audience as the target audience are more likely to want to know about the news. Also when the songs transition into one another, the presenter will comment something witty about the song that has just been played before transitioning onto the next song.It also has celebrity interviews such as Nigella Lawson, people the target audience would know and recognise. They also talk a lot about any random fact they've found out and their personal stories about the relevant news that has been presented. |
How is the station structured and organised?
The radio station is broken up by different radio presenters. For example, one presenters segment would be around 2-3 hours long before transitioning onto the next presenter.During the morning, there will be a radio breakfast show, discussing about the recent news thats happened over night, talking about Strictly Come Dancing etc. There are also segments which is mainly just music, whilst others will have quizzes, interviews etc. The segments corresponds with the time of day they are being aired on, for example at night it will play calm songs, such as Blues music as the audience would want to be calm and relaxed. |
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