Choose brief: 4 Tell a story Choose channel: CBeebies
Examples of children animations: -Animals for characters- Pepper Pig, Waybulu -Popular children animation classics - Postman Pat, Bob the builder -Moral- Has some moral dilemma
Potential Moral dilemmas for animation: (must be relevant for 2-6 year olds) -Not sharing -Lying -Stealing -Not to bully or be mean to one another -Not doing what your told to do -Making friends -Answering back
Characters: -Animal characters are popular -Adult figure- parent/teacher -Children their own age
Popular animals for young children : -Panda- adds some culture, cute -Penguin - popular/favourite animal for young children -Dog- Recognisable. loyal, pet for some children, can relate to them -Monkey-cheeky/funny -Cats- recognisable, pet for some children
Idea 1: Stealing Equilibrium- Dog is playing with his toy whilst Panda is putting away his toy on the table Disruption- Panda leaves and Dog sees Pandas toy, he wants it so he takes it Recognition- Panda comes back and sees that Dog took his toy and is upset Repair- Dog sees he's upset so he gives it back and apologises New Equilibrium-Dog and Panda end up playing together with Pandas toy
Idea 2 : Lying Equilibrium- Teacher asks for homework, monkey realises he didn't do it Disruption- Monkey ends up lying to his teaching saying that it flew away Recognition- Teacher doesn't believe monkey and gets disappointed Repair- Monkey starts to feel bad about lying and ends up telling teacher the truth New Equilibrium- Teacher forgives monkey and everyone ends up telling the truth
Idea 3 : Not following the rules Equilibrium-Its clean up time, Cat throws paper at the bin but she misses Disruption- Cat knows paper isn’t in the bin however she just leaves it despite knowing the rules Recognition- Teacher sees it and gets angry Repair- Cat feels bad and ends up putting it away New Equilibrium-Cat puts everything away properly
Final Story Concept:
Beginning: Dog is playing with his own toy whilst Panda is putting his own toy away Middle: Dog sees Pandas toy and he wants it so he takes it. Panda sees that Dog took his toy, he is upset End: Dog feels bad so he gives the toy back and Panda and Dog play together
Scene by scene breakdown;
Scene 1: It will start with Dog sitting on a carpet in a classroom playing with his toy. The classroom is brightly coloured, filled with learning posters, books and there will also be a blackboard. Dog is busy playing with his toy whilst Panda walks in with his own toy. He walks across the classroom and places his toy on a table and then proceeds to walk away. The toy panda placed ends up rolling off the table and landing near Dog, Dog sees the toy and decides he wants to play with it. This will appeal to the audience mainly because it is set up in an environment they know and will be able to recognise as the target audience that will be watching this will be starting to go to school. It will also appeal to them because the audience will know the feeling of wanting a toy even though it isn't theirs. Whilst Dog is playing with Pandas toy, Panda comes back. He sees Dog playing with his toy and is upset, this will appeal to the audience as they would feel sympathy towards Panda and would know the feeling of someone taking away their favourite toy
Scene 2: In this scene it backtracks to the part where Pandas toy rolls to Dog. Dog sees the toy and this time he gets up and puts the toy back without taking it. This will appeal to the audience as they would know what the right thing to do, this part will also teach them the moral of the story. Panda comes back and sees the toy left and decodes to play with Dog. This will appeal to the audience as they will see tat by doing something good, something good will happen to them.
Character Concepts: For my characters I am thinking of having them in claymation, so I'll be modelling them in clay Inspiration board:
Characters: Dog:
Panda:
Environment Concepts: Inspiration board:
Running Time: My running time will be a minute long this is because I feel that my story doesn't need a long time for to to be developed, also because my story is quite simple I feel that by having is any longer will just drag it out.
Clearly identified target audience: Mood board:
My target audience would be children aged between 0-6 year olds and both genders, my animation would appeal to them because my animation will have bright colours which they stereotypically like. It would also appeal to them because there will be animals in the animation such as dogs, monkeys etc;animals that young children will be able to recognise and know. It will also appeal to them because they would be able to learn from the animation, so children can watch and be entertained by the animation (from the bright colours and the animals) and learn from them because the animation does have a moral dilemma and it teaches children not to steal and that stealing is wrong. It will also appeal to children because they will be able to recognise certain things from the animation, for example a school classroom. Because my target audience is at the age range where they will begin to go to school, they will be able to recognise things it as a classroom, a teacher etc.
In my risk assessment I have made sure that all of the risks stated are realistic that could potentially happen during production.
The first risk I have mentioned is that the person making the clay figures and moving them could have an allergic reaction to them, this is feasible mainly because I don't know what the person is allergic to and I don't know how experienced they are to the brand of clay that will be used. A solution to this is to ask the person moulding and touching the clay to use the brand of clay they are familiar with and know, I would ask the crew to give me a list of what they are allergic to and make sure that the clay doesn't have any ingredients that they are allergic to. I may also need to buy a basic first aid kit with an epi-pen and have nearby hospitals number just in case something like an allergic reaction does happen. The cost of the first aid kit isn't that much and I will be able to call the hospital because I have a phone, meaning that the resources are very feasible. In my opinion this risk is very low, as there is a chance it won't happen.
The next risk I have identified is that crew members could have muscle strain from lifting the heavy equipments such as lights and cameras, this is feasible mainly because I would need to move lights and cameras around the set to make sure that the set looks good to shoot. A solution to this is to make sure all crew members don't lift anything too heavy for them and to make sure each person carrying the equipment carries a maximum of 2 heavy equipment, just so they don't over strain themselves. I think this risk is very low, mainly because I won't be having a lot of equipment to move so I don't think my crew will over strain themselves.
Another risk that I have identified is that there is a chance there could be faulty wires and members of my crew could trip over those wires, this is feasible mainly because if the lights have been moved closer to the set it means that their wires will be all over the floor. A solution to this would be to make sure that the wires are moved out of the way and notify my crew to be careful when walking around set and make sure they are aware of the wires around them. I will also tell my crew not to run or rush around the set because that would further increase the chance of them tripping over the wires. I think that this risk is low, mainly because I won't be using a lot of equipment however there is still a chance that the crew can trip over.
The fourth risk I have identified is that my set could be broken by members of the crew, this is a feasible risk mainly because the set is small and it would be very easy to knock things over and break them. I think to avoid this I would need to use materials that aren't easily broken by knocking them over such as card, I will also make sure that the set is built big enough so the crew can easily move things around the set. I will also make sure to glue everything on set down so nothing can fall over. In my opinion I think this risk is low because it wouldn't harm anyone if the set will break, it will just delay production time.
The final risk I have identified is that someone could get hurt when adjusting the light, I don't think this risk is as feasible as the others yet there is a chance this could happen because the studio lights do get very hot easily. A solution to this risk is to make sure that the lights are off and cool when adjusting them and to make sure the person adjusting the lights have protective gloves on if the light is on. I will also need to have emergency services and any nearby hospitals number just in case something does happen. However, I think this is a very low risk as I feel that the person in charge of lighting knows what they are doing and has brought the right equipment.
Detailed final character and environment drawings:
Animation tests:
Storyboard sequence:
Consider: Budget considerations: I have identified budget considerations and I think it is relevant mainly because I need to know how much everything will cost and make it into consideration, even thought I am making a low budget animation I would still need to know what everything will cost because I would need a lot of things for production such as clay, how much building the set will cost ect.
GANTT Chart: I have considered this and thought of it to be relevant mainly because then I can schedule all of my work and make sure I meet my deadline. Also by using a gantt chart it means that I will know when each task should be completed and adjust what I am doing to meet the gantt chart/deadline.
Strengths: One strength my animation has that will benefit the client is that it is inexpensive to make compared to other forms of animations such as 3D, this means that the budget for the entire production will be low and the client won't be spending a lot of money. The animation can also generate a lot of money for the client because the animation program can branch to other media outlets such as movies and toys can made etc. Meaning that the program can be inexpensive to make but it can generate a lot of profiteer the client. Another strength is that the animation won't require a lot of resources such specific software to make and big computers many because the resources needed are easy to find and cheap to get. It also leads to another strength which is that the clay figurines can be reused again and would be need o be read for each episode because they are already made. Another strength is that the animation follows the BBC's ethos onto inform, educate and entertain. The animation educates and entertains the audience, this is because that the animation educates the young viewers on the right morals and it will also entrain them because the characters are engaging and the animation is bright and colourful looking. The client will be happy because then it can be broadcasted on CBeebies because it follows the company's ethos. Another strength is that the program follows CBeebies brand and it fits right in, this is because all of the programs on CBeebies are colourful and engaging. Because the animation follows the brand means that it is more likely it can be aired on the channel. Also, because the animation is following the current popular trend for children programs, which is animals, means that it can easily be popular because it is a popular trend.
Weaknesses: One weakness is that the animation will take a long time to make it because it is a claymation. Even though the program is about 10-15 minutes, it will still take a lot of time to make because it is a claymation, meaning that the client cannot distribute a lot of episodes they would like. The client would need to wait a long time to distribute the program if they want a new episode each week. Also, because it is claymation it may not be as high quality as the client would like mainly because comparing it to 3D animation, claymation doesn't look as visually appealing.
Opportunities: One opportunity is that the TV program can branch into other forms of outlets, as said before in the strengths. For example, if the TV program becomes very popular it could mean that the TV program could develop into toys, books and even movies. Also, if the characters in the animation become popular it could lead to them being in commercials. Another opportunity is that if it becomes popular it could lead to the program being broadcasted on other channels, not just on CBeebies, meaning it could again a larger audience.
Threats: A threat that could occur is that the program not be very popular because it follows the current trend for children programs, meaning that it already has a lot of competitors. Because claymation is a popular animation for children programs means that the animation could lead to the animation not being as popular. Also because there are big and well known brands such as Timmy Time that use claymation, means that this animation can easily be over looked. Another threat is that lots of children's programs use animals as their main characters, such as Pepper Pig, meaning that this animation could be generic and won't be able to compete with the other animations. However, I feel that my animation is unique mainly because it stars animals that aren't necessarily popular and used by the other TV programs.
In conclusion I have been able to idnefy the potential threats and weaknesses that ould happen to my animation and I will take that into consideration when creating my product during production. I have also been able to identify the strengths and opportunities for my product and for the client.