Crew Meeting: This is a video of my explaining the risks during production to my crew, so they’re aware what could potentially happen. It also shows the crew signing the crew agreement contract, meaning that they cannot sue me for something they disagree with, it also means that I won’t run into any legal issues with them.
Production codes and conventions for audio-visual product
Time Code: Genre: 0:00 Mise en scene: 0:07 Camera Work: 2:02 Editing: 0:51 Sound: 1:22
This is an example of another promotional video for a city
This is a promotional video of New York
The Codes and Conventions of a promotional video -Interviews/opinions of the general public -Appearance (made to look aesthetically pleasing) -Upbeat music -Informative about the city or the product -Different kinds of transitions -Length of promotional videos are about 1-2 minutes long -Different kinds of shots -Fast pace, entertaining -Text/Titles
How this example of a promotional video reflects them Mise en scene:
Lighting: The lighting in this promotional video is very bright and uses a lot of natural lighting as well (comping from the sun) Making the video look aesthetically pleasing and creating the impression that it is always bright and sunny in New York, by doing this it makes the audience want to visit New York as they would think there would be perfect weather there. The overall lighting is very warm toned, making the atmosphere of the video cosy and a place to be. Also, everything in the video is lighted perfectly, so you can get clear shots of different things without there being any dark shadows, the lighting is also consistent throughout. This miens that all the shots have the same lighting as in one shot isn't brighter or darker than another. The lighting reflects the conventions as it can showcase and enhance the product, to make it seem better than it actually is.
Costumes: In this video there aren't any gimmicky costumes in the video, if anything the people in the video wear normal everyday clothing and their uniforms (when they are at work) This could be because they would want to present New York as a normal city with normal everyday peopleThis reflects the conventions because they would people to think New York is a 'normal' city and that they can come and visit without anything or anyone making them feel like they couldn't.
Location: The location is New York, this is because that is what the promotional video is about; promoting the location New York. This reflects the conventions as many promotional videos will promote a place or product and try and gain some tourism.
Actors: The people in the video is of all ages and races. This is because they would want New York to seem like a diverse and opening place; making it idealistic for anyone. This reflects the conventions as it portrays New York as a welcoming place.
Movement: The actors movement here are very natural, there is nothing out of the ordinary. They just going on to their day to day life. This reflects the conventions as it portrays the city as normal and something to relate to and a place where tourists wont feel like outcasts.
Camera Work: There are various camera shots in the video, however the most used camera shots are establishing shots of places and mid shots of people and what they are doing and close ups on food that the city is well known for. By having various different shots it allows the video to be less repetitive and boring, further engaging the audience and entertaining them. Also, by having good clear shots the audience can fully and clearly see what is being presented and can portray New York in a way which is appealing and attractive.
Editing:The editing is quite slow pace, to keep in time with the background music. It is slow paced mainly because it can give the audience enough time to look and observe what New York has to offer. The editing grabs the audiences attention because it does set the tine and pace for the video, the tone and pace being used indicates what New York would be like. Because the editing was quite slow pace, it indicates that the tourist experience isn't rushed and hectic and that people will have enough time to enjoy and explore New York when they visit.
Sound:In the start of the video the background music is quite slow and calm, however as the video progresses the tempo of the music starts to build. The build up of tempo starts when it starts to show various things to do and visit when coming to New York. The background music in general is very upbeat and lively, indicating that that is what New York is. The music sets the ,odd and atmosphere of the video, in this video the mood and atmosphere was very calm at fist but then transitions into something fun, upbeat and lively. A voice over was also included in the vide, this is common for a lot of promotional videos as it allows the viewer to learn about all the little details about a place or product. A voice over is also very useful in persuading people to come as visuals may not be enough.
How my Promotional Music video reflects the codes and conventions and how they compare to the 'This is New York' promotional video
Mise-en scene:
Lighting: Typically in promotional videos the lighting is very good, the entire shot is lighted correctly and normally in promotional videos the lighting is natural as most of the shots are outside shits in daylight. The lighting is made to see that the sun is shining brightly and that the location looks very angelic and idealic, this is because by having sunny shots means that the shot will look aesthetically more pleasing. By having good lighting essentially means that the promotional video will look nicer and it would display the city better as nice lighting connotes that the city is nice and bright, which would mean more people would respond to the video and want to come to Cambridge because they would think that Cambridge is a sunny place to be. Lighting reflects the codes ad conventions of appearance as by having good lighting could affect the overall look of a shot. It is very similar to the The is New York promotional video, as both does are well lit and the shots are very clear. The example promotional video also includes sunny and bright shots as it adds in to the over all atmosphere and impression of the location. This reflects the codes and conventions as it enhances the overall appearance of Cambridge and make it look like Cambridge is a beautiful place to be.
Costumes: Like the example promotional video, costumes weren't necessary as my promotional video wasn't really specific in a genre itself, it was mainly just show casing the city and what the city has to offer. When there was people included, it was mainly locals. They wouldn't necessarily needed a costume as they are just showing their day to day life meaning that they wouldn't need to dress up.
Location:Th location I used was Cambridge, because again the video is promoting the city' like in the example promotional video. However the shots in the video were of various places within Cambridge such as the open market, the round church ect. Like the New York video, by showing different shots and locations within the city it allows the viewer to see what is in Cambridge and what it has to offer.
Actors: Like the This is New York video, the actors I used were locals from within the city such as students, market stall owners act. This is because I want date audience to get to know the locals and see how friendly and welcome they are. This reflects the codes and conventions as it gives off the appearance that Cambridge is a welcoming city and that everyone is welcomed.
Movement: In my video I have various camera movement such as pans, this is because I feel like it would make the video look more exciting and engage the audience a bit more. Like the example video by doing this means that the audience will be more interested ins watching as they would like to know where the camera is going. Camera Work: Similarly to the example video I used various and different shots throughout, however I did use a lot of establishing, mid shots and close ups. This is because I wanted the audience to have a clear view of what they are seeing however I didn't want the video to be very repetitive by using the same shots over and over again. By having various different shots meant that the audience would be more engaged into what they are watching.
Editing:My editing was quite fast paced compared to the This is New York video. This is because the music of my video was also quite fast paced, and I felt that if the editing was too slow meant that the audience would be quite bored of the video and wouldn't be fully engaged when watching it. By making it fast paced meant that the tone of video was lively, fun and upbeat indicating that that is what Cambridge is. Also for my target audience because they have quite short attention span meant that of the video was too slow they wouldn't bother watching it. This is different to the New York video as that video has a build up to it (starts slow then gets gradually faster) I didn't have this in my promotional video as I felt that if it did start off slow then my target audience wouldn't bother watching it.
Sound: For sound I didn't have a voice over, this is because I felt that a voice over would distract from the over all message and impression of the video. Even though voice overs are a common convention in promotional videos I felt that it wasn't needed nor wanted in my video. The background music of mine was also very upbeat and lively, mainly because that was the atmosphere I wanted for my video. The music fits into the genre of style that my target audience would enjoy and like, so if the music was to their taste it could mean that they would watch the video. This is ver different to the example video as in there the music was quite slow tempo and there was a voice over, this just shows that each promotional video has a different mood and atmosphere they want to create for the city.